About Us


The Background Story

Fierce and Regal was born out of our pursuit for an elevated aesthetic in our performance wear. We were searching for pieces that could seamlessly transition through our day-to-day activities and exist beyond our workouts. When we couldn’t find the level of refinement we craved, we set out to create a ready-to-wear line that combined style and simplicity with innovative designs.

Designed For You

We teamed up with the best designers from top performance wear brands and fused their technical knowledge with our eye for detail to produce a core collection fit for the modern woman. Designed in a luxe, neutral color palette with a minimalist aesthetic, our styles are made to be worn together and also play well with pieces already in your closet.  

Materials Matter

We scoured the globe for the very best materials that smooth your curves, move with you, and feel luxurious to the touch. Our core fabrics originate from Italy and offer excellent moisture wicking, pill resistance, quick dry, and four-way stretch. Plus, our leggings boast twice the Lycra® content of traditional active wear brands—which means two times the hold and support, so you can feel comfortable and confident wherever your day may take you.

It’s All In The Details

We designed every element of our collection purposefully with today’s active woman in mind. Our styles feature luxe fabrics in sheer and matte textures, strategic cutouts and thumb holes, bonded edges, flat and functional zippers, built-in bras and more to take you through the day looking—and feeling—your very best.